Rating: (3 reviews)
Author: Don A. Dillman
ISBN : 9780471215554
Buy New from $44.91
Author: Don A. Dillman
ISBN : 9780471215554
Buy New from $44.91
Develops a theoretically based system guided by principles of social exchange and administration that ensure high quality surveys at low cost. Presents step-by-step procedures and shows why each step is important. Contains many examples and, where appropriate, contrasts acceptable and unacceptable procedures.
- Hardcover: 344 pages
- Publisher: Wiley; 1 edition (May 1, 1978)
- Language: English
- ISBN-10: 0471215554
- ISBN-13: 978-0471215554
- Product Dimensions: 9 x 6 x 1 inches
- Shipping Weight: 1.4 pounds
Mail and Telephone Surveys: The Total Design Method
I used this book when I developed surveys for my research and in developing telephone surveys for agencies. I recommend it to my graduate students when they are struggling with how to do mail or telephone surveys. Don't let the publication date keep you from obtaining this book. It is still applicable today.By A Customer
Dillman covers everything: how to phrase questions, how and when to mail the surveys, how large to print, even how to fold the paper. An extensive, interesting piece on how to attain representative, valid information from the public. I've heard no one say they've used the TDM and recieved under 60% participation!By A Customer
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